Pay What You Want

I just pre-ordered the new Radiohead album. The really cool thing about it is they let you name your own price. You could pay as little as 1 pence (the site figures things in British pounds) plus a 0.45 (90 cents) pence surcharge. I paid 3.45 pounds total ($7 USD) and couldn't be happier. I feel like I got a discount (iTunes albums cost $10) and I'm sure more money is going straight to the band!